This is how a cricket-crazy country became obsessed with football—the Manchester United way.
Client
Manchester United x Apollo Sports and Apollo Tyres
Skills
Copywriting & Concepts
Brief
Connect with football fans and engage with them through social and on-ground activities to promote Manchester United, Apollo Tyres, and Apollo Sports with help from the Barclays Premier League.
Idea
#UnitedWePlay
We collaborated with Marcus Rashford. Kicked a ball with Nemanja Vidic and David De Gea. And bridged the gap between Manchester United legends and the fans.
We created a strong digital voice through numerous social activities, camps held at grassroots levels with Manchester United legends, and by creating enough buzz before, during, and after club games.
Here are some samples that gained tremendous traction on various social outlets.
To see all the work: https://www.behance.net/gallery/126451077/3-years-with-Manchester-United
We partnered with KONAMI to launch the ‘Apollo Tyres United League’ in association with Manchester United.
The first-of-its-kind eSports tournament on eFootball PES 2021. The mobile-based eSports Tournament was held across India, Australia, South Africa, the Middle East, Southeast Asia, Sri Lanka, and Nepal. It was held in 3 categories: beginner, intermediate, and advanced; over 3+ million gamers battled to win.
The three winners across the categories got an opportunity to win a trip to Old Trafford that includes a matchday experience at the iconic stadium and the chance to play in person against Manchester United’s eSports players.
