Separating 'the Bull' from the 'Red Bull'.

Client
Red Bull (Unofficial)

Skills
Copywriting & Concepts

Idea
I have always admired Red Bull for going where most brands are afraid to go. Today, I'm sharing a creative concept that I came up with in my free time and that is inspired by my love for the brand and their attitude to 'dare'.

In a world where doubters, naysayers, and haters always have an opinion to share, irrespective of whether it holds substance or not, how can you distinguish 'the Bull' from the 'Red Bull'?

Here's one way: by having the 'wings' to try it anyway.

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