Skills
Copywriting & Concepts

Idea
This ad concept was inspired by the beautiful and resilient people at Blaka Watra, a homeless shelter run by De Regenboog Groep. I met these fantastic people through Stichting NL Cares in the beautiful City of Amsterdam.

I think this concept could be used by brands like AmazonFedExUPSNikeadidasZalando or anyone else who can use their brand packaging (cardboard boxes) to spread awareness about social issues like homelessness.

Visit the links below to find out how you can make a difference for countless people in need if you live in the City of Amsterdam.


Website
De Regenboog Groep: https://www.deregenboog.org/
NL Cares: https://nlcares.nl/nl/


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