2 million social actions. 5.93 billion dollars raised. 503 million lives were impacted.
Client
Global Citizen Festival
Skills
Copywriting & Concepts
Brief
To inspire youth to take action in support of the UN's Sustainable Development Goals:
1: Water and Sanitation
2: Gender Equality
3: Right to Education
Solution
Global Citizen India is a platform for social change. Through the first edition of this event, we created a movement of stories and actions that made a difference. To help fight extreme poverty and inequality around the world and support approaches that will make life more sustainable for people and the planet.
A three-step campaign that impacted 503 million lives.
3 stages where digital actions had to be performed to reach the main event.
Social media sample creatives to announce the festival.
Sample of a Teaser post
Jay Z decided to finally find out what the fuss about Indian curry was all about and booked his tickets too.
A certain dude called Chris Martin got his band along too.
The results spoke for themselves.
