Ideating and writing the scripts here was the easy part; getting approval on budgets was a taxing affair.
Client
HDFC Mutual Funds
Skills
Copywriting & Concepts
Brief
HDFC Mutual Funds wanted to emphasize the importance of doing your taxes on time since it is something that people usually forget about until it's deadline day. They wanted to create something that could talk about doing taxes without being preachy or boring.
Idea
We worked with HDFC Mutual Fund to create a campaign and a special character/mascot during ‘TAX SEASON’ where we personified 'Tax' to show people how it can create chaos in your daily life if you keep ignoring it.
