These social media posts for Franklin Templeton changed the game for Franklin and its competitors too. We realized a lot of our competitors started posting content similar to the ones posted below because we found a way to make serious Mutual Fund jargons and financial terms seem interesting enough for everyone to take notice.
Client
Franklin Templeton
Skills
Copywriting & Concepts
Brief
People find Mutual Funds and other financial subjects confusing and difficult, which is why they don't make the effort to understand them. Find a creative way to talk about finance. The content pieces below all crossed a million or more in 'FB LIKES' and 'IG LIKES' because of the tonality, relevance, and connect to pop culture.
Idea
We spoke to a young audience in a way they appreciated. Through popular TV shows, movies, songs, and lingo.
A series dedicated to Game of Thrones. We educated people about Mutual Funds and Investments with the help of their favourite TV show.
A series dedicated to people who love using WhatsApp lingo. We gave it our own investment twist.
A series dedicated to movie buffs.
A simple idea to capitalize on the Facebook Milestones feature.
A series to celebrate the F.R.I.E.N.D.S sitcom reunion.
