In 2015, Oxford Dictionaries 'Word of the Year' was an EMOJI. Why am I telling you this? You'll find out as you scroll further.
In 2016, I had the opportunity to work on two of Pepsi's biggest digital campaigns in India: The introduction of Pepsi Mini, and the launch of Pepsimoji, the desi edition of Pepsi's global emoji campaign.
Client
Pepsi
Skills
Copywriting & Concepts
Brief
Launch of Pepsi Mini and the launch of the Pepsimoji campaign on digital channels.
For the launch of Pepsi Mini, the idea was simple: Small things CAN pack a big punch.
For the second Pepsimoji campaign, we created a digital game with exciting prizes at stake.
(Case study attached at the bottom.)
Pepsi Mini digital launch
The iPhone 7 launch was just around the corner, so we took a dig at it.
Pepsi Jaisa Mood Waisi Pepsi Digital (The Indian name of the Pepsimoji campaign). The idea was to tell stories using the Pepsimojis that were on the label of the bottle.
Valentine's Day
Summer
Mother's Day
No Shave November
Cricket Season
A case study that will help you understand the Pepsimoji campaign better.
